Historically, PR, marketing and communications for consulting firms were focused entirely on reaching current and potential clients. Though client acquisition and retention are still paramount for any consulting firm, we recognize another area of increasingly critical importance: talent strategy. When it comes to attracting and retaining talent, there’s a clear need for consulting firms’ communications…
The surge in spending on artificial intelligence in 2023-2024 has led to a boom for consulting firms that can translate impressive but fuzzy tech into concrete business opportunities. But how do you make sure your name is ahead of your competitors’ when companies go looking for AI advisory services? Consulting firm communications will be key…
For consulting firms, establishing the authority of expert partners is essential for building trust and credibility. A well-executed partner visibility program not only enhances your firm’s reputation but also drives business growth. However, measuring its effectiveness can be challenging. Here are three key metrics to assess whether your partner visibility efforts are making an impact. …
Content on themes and trends for the year are common just before and just after January 1. But why not try to get a snapshot of what’s going on in real-time? With more than half of 2024 now behind us, we can say that we’re observing some definite currents with implications for executive communication strategy…
If you’re a successful company founder, chances are you have deep industry insights. But does your target audience really know that? Establishing a strong, recognizable brand goes beyond expertise; it’s essential for connecting with clients, staff, and the public. That’s where executive visibility strategy comes in. A recent survey by LinkedIn and Edelman revealed that…
Independence Day in the United States commemorates an event that entailed jettisoning the old for the new, and declaring a separation from past ideas. That’s a good thing to do if you’re in media relations in 2024 as well. In the spirit of the holiday, here are three media relations tactics that you should leave…
Hear from Senior Account Executive Brian Sherry on media insights from his 6 years of experience at Stern Strategy Group.
Hear from Stern’s Digital Marketing Director Brandon Pantano on digital marketing insights gleaned from his nearly 15 years of experience.
Nonprofit organizations often face as much if not more ever-evolving demands and competition. From drawing awareness to one’s cause to engaging existing and new donors, a proactive marketing and communications strategy is necessary to promote your brand and boost visibility.
The global consulting and advisory market is projected to grow from $327.65 billion to $494.36 billion by 2033, meaning consulting firms face a growing risk of commoditization and competition. Read on to dive into the details:
As you develop your executive communications and thought leadership plans around sustainability in 2024, consider the following trends and actions.
The current and future employee is now a key strategic audience. To showcase the desirability of employment with a company to both current and potential employees, there are a few big (and growing) key themes to emphasize when planning talent strategy.
B2B firms across industries struggle with a common problem: commodification. A B2B PR strategy driven by thought leadership can help.
It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. But it’s hard to deny that recently a lot has been changing – What does all this mean for the media relations component of public relations strategy?
Corporate diversity, equity and inclusion, (DEI) initiatives are more controversial now than previous years. However, they are still widely considered beneficial and necessary by business leaders. Follow these three principles to guide your company’s DEI executive communications strategy, protect the efforts from backlash, and bolster your company’s reputation.
It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. But it’s hard to deny that recently a lot has been changing – What does all this mean for the media relations component of public relations strategy?
The beginning of a new year is a time when many consulting firms release annual research reports and other types of thought leadership on trends, challenges and solutions relevant to the vertical industries they serve.
2023 was a big year for controversies, whether cultural or political, and 2024 will likely be just as tumultuous, if not more so. Whether your company takes a stance or not – and what that stance should be – will be determined by two core questions.
