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Posted by & filed under Conferences & Speaking, Corporate Communications, Executive Visibility, Leadership, Leadership, Marketing and Branding, Media Relations, PR & Executive Visibility, PR Strategy, Social Media, Strategy, Thought Leadership Strategy & Development.

3 Executive Communications Trends for 2024

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? In many ways the fundamentals of good communication, messaging and branding remain the same. But…

Posted by & filed under Corporate Communications, Digital Marketing, Marketing and Branding, Media Relations, PR & Executive Visibility, PR Strategy, Strategy, Thought Leadership Strategy & Development.

One stop shop communications agency

We often work with clients who have multiple communications agencies for different aspects of their program. They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications. And they will typically have another partner for pursuing speaking opportunities. Oftentimes we are brought in…

Posted by & filed under PR & Executive Visibility, PR Strategy, Strategy, Thought Leadership Strategy & Development.

How PR for Professional Services Firms Can Support Business Growth

“We need more leads.” It’s one of the first things we hear from professional services firms looking to partner with us. Over the course of the conversation, we learn of a desire to create and amplify thought leadership, secure more and better media coverage and land more speaking slots at conferences. A common hypothesis is…

Posted by & filed under Conferences & Speaking, PR & Executive Visibility, PR Strategy.

Mindset Mapping

When it comes to designing and executing communications strategies for B2B tech companies, we have numerous tools at our disposal – from social media, podcasts and blogs to media relations and influencer programs and more – to ensure your messages repeatedly reach target audiences. And in what is perhaps one of the most crowded and competitive industries, rising above…

Posted by & filed under Executive Visibility, PR & Executive Visibility, Thought Leadership Strategy & Development.

macro shot of camera

Organizations across industries seek to leverage their research, case studies and broader ideas to drive visibility and impact. We work with many such organizations whose goal is to create and disseminate a body of such thought leadership to establish expertise and attract clients or customers. At Stern we have long prided ourselves on being experts…

Posted by & filed under Executive Visibility, PR & Executive Visibility.

man speaking at a lecturn with microphone

Whether your organization needs to weather public scrutiny, build a name for itself or just make a better connection with customers and stakeholders, it’s crucial that you have a “company face.” The “faceless corporation” is a cliché but gets at an important truth: any organization will fare better reputationally if the average person can put…

Posted by & filed under Executive Visibility, PR & Executive Visibility, Social Media.

social media like icon with a heart

When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light.   But it’s also easy to get stuck – whether you’re struggling to grow a social following and increase…

Posted by & filed under PR & Executive Visibility, PR Strategy.

Maintaining a positive public image is essential for any organization that wants to build brand awareness and reach a wider audience. Public relations (PR) agencies can help you do this by improving your messaging strategy. However, finding the right PR agency to partner with is rarely a cut-and-dry task. Considering the following tips will help…

Posted by & filed under PR & Executive Visibility, PR Strategy.

To find success in such highly competitive markets as those we see today, businesses must establish, carry out, and surveil different forms of public relations strategies. That’s because it’s important to properly communicate to customers, investors, and other stakeholders why they should remain interested in the company. But what exactly is public relations and what…

Posted by & filed under Corporate Communications, PR & Executive Visibility, PR Strategy.

A podium with microphone on a stage with an empty audience; signaling leadership & how to communicate effectively.

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. On that date 90 years previously, Franklin Delano Roosevelt was sworn in as President of the United States. This was a crucial event because Roosevelt, taking office at the…

Posted by & filed under Corporate Communications, PR & Executive Visibility.

Dimly lit lightbulb.

Saturday, February 11 is Thomas Alva Edison’s 176th birthday. Edison, inventor of the modern incandescent light bulb, the phonograph and the motion picture camera, among other things that have impacted and defined today’s world, has special relevance for me and for Stern Strategy Group. One of his laboratories as well as his home and burial…

Posted by & filed under PR & Executive Visibility, PR Strategy.

green leaves with water droplets

There’s a certain paradox in how organizations need to approach ESG communications issues right now. On one hand, 2022 saw somewhat of a backlash against ESG as a concept. The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians…