Posted by & filed under Content Creation & Strategy, PR & Executive Visibility, PR Strategy & Media Relations.

collage of items including a red rotary phone, a vinyl LP, books, and envelopes

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. But it’s hard to deny that recently a lot has been changing – What does all this mean for the media relations component of public relations strategy?

Posted by & filed under Conferences, Speaking & Corporate Communications, Executive Visibility.

multicolor puzzle pieces in a pile

Corporate diversity, equity and inclusion, (DEI) initiatives are more controversial now than previous years. However, they are still widely considered beneficial and necessary by business leaders. Follow these three principles to guide your company’s DEI executive communications strategy, protect the efforts from backlash, and bolster your company’s reputation.

Posted by & filed under Conferences, Speaking & Corporate Communications, Executive Visibility, PR & Executive Visibility, PR Strategy & Media Relations, Thought Leadership Strategy & Development.

Can Consulting Firms (Still) Compete By Leveraging Thought Leadership?

The beginning of a new year is a time when many consulting firms release annual research reports and other types of thought leadership on trends, challenges and solutions relevant to the vertical industries they serve.

Posted by & filed under Conferences, Speaking & Corporate Communications, Executive Visibility, PR & Executive Visibility, PR Strategy & Media Relations.

Social Issues And Executive Communications: When And How To Respond

2023 was a big year for controversies, whether cultural or political, and 2024 will likely be just as tumultuous, if not more so. Whether your company takes a stance or not – and what that stance should be – will be determined by two core questions.

Posted by & filed under Conferences, Speaking & Corporate Communications, Executive Visibility, Leadership, PR & Executive Visibility, Strategy, Thought Leadership Strategy & Development.

3 Executive Communications Trends for 2024

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility?

Posted by & filed under Conferences, Speaking & Corporate Communications, Digital Marketing, PR & Executive Visibility, PR Strategy & Media Relations, Thought Leadership Strategy & Development.

One stop shop communications agency

Your communications strategy isn’t just a series of silos but an intricate web where what effects one part will impact another. That’s why it’s beneficial to have a “one-stop-shop” communications agency capable of handling most, if not all, of these things. Here are three reasons why.

Posted by & filed under PR & Executive Visibility, PR Strategy & Media Relations, Strategy, Thought Leadership Strategy & Development.

How PR for Professional Services Firms Can Support Business Growth

“We need more leads.” It’s one of the first things we hear from professional services firms looking to partner with us. Over the course of the conversation, we learn of a desire to create and amplify thought leadership, secure more and better media coverage and land more speaking slots at conferences. A common hypothesis is…

Posted by & filed under Conferences, Speaking & Corporate Communications, PR & Executive Visibility, PR Strategy & Media Relations.

Mindset Mapping

When it comes to designing and executing communications strategies for B2B tech companies, we have numerous tools at our disposal – from social media, podcasts and blogs to media relations and influencer programs and more – to ensure your messages repeatedly reach target audiences. And in what is perhaps one of the most crowded and competitive industries, rising above…

Posted by & filed under Executive Visibility, PR & Executive Visibility, Thought Leadership Strategy & Development.

macro shot of camera

Organizations across industries seek to leverage their research, case studies and broader ideas to drive visibility and impact. We work with many such organizations whose goal is to create and disseminate a body of such thought leadership to establish expertise and attract clients or customers. At Stern we have long prided ourselves on being experts…

Posted by & filed under Executive Visibility, Marketing and Branding, PR & Executive Visibility.

man speaking at a lecturn with microphone

Whether your organization needs to weather public scrutiny, build a name for itself or just make a better connection with customers and stakeholders, it’s crucial that you have a “company face.” The “faceless corporation” is a cliché but gets at an important truth: any organization will fare better reputationally if the average person can put…

Posted by & filed under Executive Visibility, PR & Executive Visibility, Social Media.

social media like icon with a heart

When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light.   But it’s also easy to get stuck – whether you’re struggling to grow a social following and increase…

Posted by & filed under PR & Executive Visibility, PR Strategy & Media Relations.

Maintaining a positive public image is essential for any organization that wants to build brand awareness and reach a wider audience. Public relations (PR) agencies can help you do this by improving your messaging strategy. However, finding the right PR agency to partner with is rarely a cut-and-dry task. Considering the following tips will help…