As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? In many ways the fundamentals of good communication, messaging and branding remain the same. But…
We often work with clients who have multiple communications agencies for different aspects of their program. They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications. And they will typically have another partner for pursuing speaking opportunities. Oftentimes we are brought in…
“We need more leads.” It’s one of the first things we hear from professional services firms looking to partner with us. Over the course of the conversation, we learn of a desire to create and amplify thought leadership, secure more and better media coverage and land more speaking slots at conferences. A common hypothesis is…
When it comes to designing and executing communications strategies for B2B tech companies, we have numerous tools at our disposal – from social media, podcasts and blogs to media relations and influencer programs and more – to ensure your messages repeatedly reach target audiences. And in what is perhaps one of the most crowded and competitive industries, rising above…
Organizations across industries seek to leverage their research, case studies and broader ideas to drive visibility and impact. We work with many such organizations whose goal is to create and disseminate a body of such thought leadership to establish expertise and attract clients or customers. At Stern we have long prided ourselves on being experts…
Whether your organization needs to weather public scrutiny, build a name for itself or just make a better connection with customers and stakeholders, it’s crucial that you have a “company face.” The “faceless corporation” is a cliché but gets at an important truth: any organization will fare better reputationally if the average person can put…
When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. But it’s also easy to get stuck – whether you’re struggling to grow a social following and increase…
Maintaining a positive public image is essential for any organization that wants to build brand awareness and reach a wider audience. Public relations (PR) agencies can help you do this by improving your messaging strategy. However, finding the right PR agency to partner with is rarely a cut-and-dry task. Considering the following tips will help…
To find success in such highly competitive markets as those we see today, businesses must establish, carry out, and surveil different forms of public relations strategies. That’s because it’s important to properly communicate to customers, investors, and other stakeholders why they should remain interested in the company. But what exactly is public relations and what…
Jason Wild helps organizations be both performance-driven and customer focused by applying practical design thinking principles.
Jason Wild helps organizations be both performance-driven and customer focused by applying practical design thinking principles.
Jason Wild helps organizations be both performance-driven and customer focused by applying practical design thinking principles.
Jason Wild helps organizations be both performance-driven and customer focused by applying practical design thinking principles.
As we wrap up Earth Month this year (and yes, it’s an entire month, not just one day on April 22), we at Stern are wrapping up another 30 days of special focus on sustainability communications on behalf of our clients. This time of year is always an important occasion to highlight and showcase efforts…
The media landscape is constantly changing – that much is a cliché at this point, even if it’s true. By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many…
March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. On that date 90 years previously, Franklin Delano Roosevelt was sworn in as President of the United States. This was a crucial event because Roosevelt, taking office at the…
Saturday, February 11 is Thomas Alva Edison’s 176th birthday. Edison, inventor of the modern incandescent light bulb, the phonograph and the motion picture camera, among other things that have impacted and defined today’s world, has special relevance for me and for Stern Strategy Group. One of his laboratories as well as his home and burial…
There’s a certain paradox in how organizations need to approach ESG communications issues right now. On one hand, 2022 saw somewhat of a backlash against ESG as a concept. The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians…
