Find A Speaker or Advisor

Posted by & filed under PR & Executive Visibility, PR Strategy.

Accountants and financial professionals know the danger of competing on price. The “race to the bottom” is a perilous road. Lower profit means less cash on hand, so your business is more vulnerable to any externality. Having been through just about the most disruptive externality in recent memory – a global pandemic – accounting firms…

Posted by & filed under Future of Work, Health Care and Wellness, Speaking & Advisory, Technology.

This is a catalytic moment in the evolution of health care. Driven by necessity during the pandemic, the industry has changed more in the past year than at any other time in modern history. COVID-19 hastened the arrival of the future of medicine, creating a powerful opportunity to rethink and redefine how health care works….

Posted by & filed under PR & Executive Visibility, PR Strategy.

If you have been in marketing or communications for almost any amount of time, you have undoubtedly been asked, “How can we generate more awareness?” To answer that question, one could rattle off any number of traditional PR tactics. That is enough for some companies, but it shouldn’t be. After all, more awareness for awareness’ sake will…

Posted by & filed under Speaking & Advisory.

By Stern Strategy Group August 19, 2021 While we grow eager for a “return to normal” – which for some may include going back to a shared office space – the collective trauma we’ve experienced this past year demands a fresh approach. How should a pandemic era workplace be designed? Will that model set a precedent…

Posted by & filed under PR & Executive Visibility, PR Strategy.

It’s the paradox of success. Your latest product launch was a hit. Your company is growing. Soon, imitators come calling from all sides. And eventually, due to low barriers to entry, your entire market becomes commoditized, forcing all competitors to compete largely on price as the differences between their various features and benefits become very fuzzy….

Posted by & filed under PR & Executive Visibility, PR Strategy.

Companies spend inordinate amounts of time and resources to understand what their customers and prospects want and how they will act (and buy). You invest heavily in market research, online surveys, customer interviews, focus groups and more to inform your marketing and PR strategy. And you do gain some measure of how to better position…

Posted by & filed under PR & Executive Visibility, PR Strategy.

Awareness is dead. Kaput. Extinct. No longer relevant. Toast. Finished. Let’s not shed a single tear for its passing. For far too long, communicators have touted “raising awareness” as the basic measure of success. The great justifier of our very existence. The holy grail of results. No longer. As your communications strategy evolves, make sure…

Posted by & filed under Executive Visibility, PR & Executive Visibility.

Thought leadership starts with a big idea, but it centers on action – yours and that of your key audiences. It requires you to solve problems, embody your message in everything you say and do, and communicate your value through multiple channels with clarity, conviction and consistency. Only then can the power and value of thought leadership…

Posted by & filed under Conferences & Speaking, PR & Executive Visibility.

Today’s PR pros have numerous tools at our disposal – from social media to blogs, media relations to conference outreach – to ensure our organization’s (and those of our clients) key messages repeatedly reach our targeted audiences. And in today’s rapidly changing media landscape, relying on just one of these aforementioned strategies is no longer…

Posted by & filed under Conferences & Speaking, PR & Executive Visibility.

Lifelong learning never takes a break. In fact, while the pace of some businesses slows and your colleagues are off on vacations this summer, many of the country’s best conferences are gearing up for their annual events. At Stern Strategy Group, we work year-round with conference organizers to shape agendas and place expert speakers. Throughout…

Posted by & filed under Media Relations, PR & Executive Visibility.

I can objectively (ahem, subjectively) say that podcasts are the greatest communications medium since the creation of written language. (Yes, better than TV.) My podcast love affair began about five years ago with NPR’s “This American Life.” Since then, I’ve subscribed to more than 70 podcasts, ranging from Stern Strategy Group’s “Minds Worth Meeting” to…

Posted by & filed under Media Relations, PR & Executive Visibility.

When I started working in public relations more than 20 years ago, my media relations strategy was pretty simplistic and straightforward – and effective. Finding the right journalist to pitch was relatively easy. One would simply open up the latest printed version of the 900-page, 3-inch-thick Bacon’s Media Directory, turn to the page that listed…

Posted by & filed under PR & Executive Visibility, PR Strategy.

Skilled communicators are often avid readers, so I’ll assume you’ve read the John Steinbeck classic, “Of Mice and Men” (or at least the Spark Notes). The book’s central theme is this: No matter how carefully a plan is laid, something may still go terribly wrong. That axiom holds true in PR strategy, too. No matter how…

Posted by & filed under PR & Executive Visibility, Social Media.

With mobile devices in almost every hand 24/7, social media is increasingly the communications channel of choice for 70 percent of Americans. And businesses are taking notice, rethinking and retooling traditional strategies, and learning how to create a brand story via social channels. There’s evidence. Spending on social media ads was up 60 percent year-over-year in the first…