Think about how much digital technology has altered your life in recent years. For almost everyone, it’s quite a lot. Smartphones, social media, streaming services and the ever-proliferating number of mobile apps now consume enormous amounts of our time and lives. And yet, according to official GDP statistics, the share of our economy accounted for by…
How do brands successfully market and sell products and services? Historically, the answer may have been to explain to consumers why your offerings are better than those of competitors. But in an era of social media, consumer activism and the triumph of “feeling,” says marketing expert Kai D. Wright, it’s no longer enough. People don’t just…
