Our Thought Leadership Approach
The leader who isn’t seen – or heard – can’t be followed. Executive visibility is increasingly vital to company culture, brand reputation, leadership credibility and trust.
Today’s business leaders are increasingly expected to be active ambassadors and thought leaders for their companies, and to tell authentic, compelling stories that go beyond the numbers. And that means the proverbial (corner office) walls need to come down. Your leaders need to be seen and heard from more and across more channels, especially as our working world continues to straddle the physical and virtual worlds.
We see you, and hear you, and we help make sure your stakeholders do too – whether employees or customers, prospects or investors. Every leader is different, as are their voices, platforms and messages; our executive visibility strategy is unique to you, developed to spotlight the inner strengths of your executive(s) and company in ways that will best reach and inspire your target audiences. Our customized communications approach may include messaging counsel, media relations, content/publishing opportunities, speaking and events, social media, SEO, digital marketing and more.
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Executive Visibility Helps Companies Stand Out & Grow
Companies compete for share of voice as much as they compete for business. An executive-driven PR presence gives your company that voice. Executive visibility drives awareness, credibility, trust, and loyalty. Our approach helps you gain:
We’re in the business of B2B and B2G public relations, partnering with clients in Technology & AI, Cybersecurity & Defense, Energy, Professional Services & Consulting, Accounting & Finance, Architecture & Design, Higher Education & Non-profit. See how we work.
Over the course of our 10-year partnership, by leveraging the executive voice of the founder and CEO, we have helped differentiate our client from its competitors and establish both the CEO and the firm’s leadership team as experts on hot-button issues surrounding CEO pay and executive compensation.
Industry: Professional Services and Consulting
Applied Solutions: Executive Visibility; Thought Leadership
A top-ranking female executive who heads the second-largest division of a major technology company is an outspoken advocate for women in STEM and defense, and diversity and inclusion (D&I). When we launched our partnership, she had an established reputation in workplace culture and D&I. And her social channels reflected that. Her network – primarily comprised of current and former employees – engaged highly with her mentorship and culture posts. But as she took on a greater role within the organization, she needed to expand beyond her “niche.”
Applied Solutions: Executive Visibility; Thought Leadership; Social Media
Is an Executive Visibility Strategy within Reach?
When it comes to corporate reputation, your executive visibility strategy can make or break your brand. Jeff Bezos, Meg Whitman, Rupert Murdoch, Elon Musk. When you hear the names of these top leaders, the corporate brands they’ve helmed quickly come to mind. Their reputations and those of their businesses are intricately intertwined. Who is the face…
Measuring Thought Leadership and Executive Visibility: What’s the Difference?
Through executive visibility, there are clear indicators of success. These range from how the presence and impact of business leaders can be viewed among industry peers. It’s much easier to assess the relative presence of a group of CSOs, for example, than it would be across a more varied set of experts.
Stern by the numbers
Average years of experience on our PR staff
Our longest-tenured PR client relationship in years
Average years of experience among our PR team leaders
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