Videos
Learn More About Ranjay Gulati
Today, businesses are faced with the prospect of transforming or becoming irrelevant in a digital-first, hypercompetitive marketplace. With such an intimidating prospect to address, how can managers step up to forge a path of resilience, purpose and strong leadership that will empower their organization, and the people within, to live up to their fullest potential?
Through decades of in-depth research, Ranjay Gulati, Ph.D. โ management expert, award-winning author and top-rated Harvard Business School (HBS) professor โ has identified a number of key strategies to build enduring success. Having singled out factors that can both unlock and derail growth opportunities, he provides expert insight on how to set a tone of preparation, purpose, and courage while effectively leveraging organizational enablers such as culture and technological levers like artificial intelligence (AI).
Recipient of the Strategic Management Society’s 2024 CK Prahalad Award for Scholarly Impact on Practice and the former chair of the HBS Advanced Management Program, the schoolโs flagship senior leader executive program, Gulati closely studies how organizations โ both old and young and spanning a variety of industries and geographies โ create maximum impact in good times and bad. His multidisciplinary frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands, and reshape interactions from transactional to relational.
Using AI to Reinvent for the Digital Age
The digital age โ particularly artificial intelligence โ has changed how competitive performance is achieved. New technologies are having a wide-ranging influence on the business process as a whole, from customer and market engagement to supply chains, R&D and manufacturing. Gulatiโs practical frameworks help leaders build multi-faceted companies in todayโs digital-first business world.
โThereโs a technology piece to it, thereโs an organizational piece to it and thereโs a change management piece to it,โ explains Gulati, who holds a BS in computer science in addition to his Ph.D. in organizational behavior. โItโs vital for leaders to understand how AI will impact the buying and selling sides of a business and has the potential to fundamentally transform the value chain.โ
Through detailed research and real-world examples of companies that have completely transformed using tools like AI, he provides leaders with a blueprint for creating new opportunities with the latest technology. In this time of rapid technological and economic changes, itโs also vital for healthy organizations to stay healthy and for struggling businesses to embark on turnaround programs.
โLeaders must understand how to craft and implement great strategies,โ explains Gulati, whose Turnarounds and Transformations MBA course is being adapted into a book that will feature nearly 30 in-depth case studies on organizations that have undergone such initiatives, including Lyft, Best Buy, the U.S. Marine Corps and more. โBy creating a strategically unique place in the market, leaders can boost successful businesses and pull fraught businesses back from potential failure.โ
The Transformative Power of Deep Purpose
One transformative strategy that Gulatiโs recent research has focused on is the concept of purpose. This simple and profound idea remains misunderstood and underutilized by most business leaders. Sparked by a curiosity to understand how a few small and large companies have leveraged purpose in fundamental ways to drive financial results, he has identified the specific levers deep purpose companies utilize to achieve superior financial and social performance. His intensive fieldwork has found that most companies treat purpose as a superficial public relations exercise, while only a few authentically embrace it.
โDeep purpose leaders go beyond just a statement to put their purpose to work by connecting it to all they do, from their customers and employees to communities at large,โ explains Gulati, author of โDeep Purpose: The Heart and Soul of High-Performance Companiesโ (Harper Business, 2022), one of Thinkers50โs Top 10 Best New Management Books for 2022. โWhen organizational purpose is real, you have inspired employees, committed customers, connected partners and a focused and aligned organization โ all of which allows business performance to skyrocket.โ
Build Exceptional Teams Through โThe 5 Tโs of Coachingโ
When discussing effective organizational leadership, many naturally think of traditional business organizations, like Microsoft. However, Gulati has also zeroed in on some of the most successful leaders outside of the business realm โ sports coaches.
Through a fascinating series of videos, he reveals insights from some of the sports worldโs top coaches such as NBA legend Phil Jackson, iconic MLB manager Bobby Cox, innovative football coach Pete Carroll and more. Gulati identifies โthe 5 Tโs of coachingโ โ talent, training, teamwork, tenacity and transformation โ to provide leadership lessons that are as immediately applicable in the business world as they are in the sports world.
To take such bold leadership action, he points to what he says is the #1 character trait needed to succeed in business โ courage โ the topic of his next book, “How to Be Bold: The Surprising Social Science of Courage” (Harper Collins, Fall 2025).
By developing and sustaining courage within themselves and others, explains Gulati, leaders can project greater confidence, further motivating their teams. In small group workshops and one-on-one engagements, he helps leaders and high potentials create roadmaps for developing and sustaining courageous management skills and shows how to create similar leadership pipelines within an organization.
To help organizations embark on a productive path leading to meaningful change, Ranjay Gulati employs a true gift for storytelling to provide leaders with practical strategies for reinventing and redefining their organizationโs competitive stance, leading with bold courage, and weaving authentic deep purpose into the core of their business.
# # #
Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor. His work bridges strategy (establishing clear strategic pillars for growth), organizational design (reimagining purposeful and collaborative organizational systems) and leadership (fostering inspired, courageous and caring execution).
Professor Gulati was ranked as one of the top ten most cited scholars in economics and business for over a decade by ISI-Incite. The Economist, the Financial Times and the Economist Intelligence Unit have listed him among the top handful of business school scholars whose work is most relevant to management practice. His research has been published in leading academic journals of business, the Harvard Business Review and a range of other outlets. He is the author of several books, with his latest, โDeep Purposeโ (Harper Business, February 2022), named to the list of Thinkers50 Top 10 Best New Management Books for 2022. He has also been a frequent guest on CNBC and other prominent media outlets.
Professor Gulati has served on the advisory boards of several entrepreneurial ventures and has appeared as an expert witness in business litigations. He holds a Ph.D. from Harvard University, a masterโs degree in management from M.I.T.โs Sloan School of Management and two Bachelorโs Degrees, in Computer Science and Economics, from Washington State University and St. Stephens College, New Delhi, respectively.
Ranjay Gulati is available to advise your organization via virtual and in-person consulting meetings, interactive workshops and customized keynotes through the exclusive representation of Stern Speakers & Advisors, a division of Stern Strategy Groupยฎ.
Leveraging AI: How to Create New Opportunities With the Latest Technology
The digital age has truly transformed how organizations operate; especially as artificial intelligence becomes more consequential by the day. What do leaders need to understand to build effective companies in todayโs digital-first business world? In this insightful presentation, Harvard Business School professor Ranjay Gulati, Ph.D., examines the myriad ways digital systems like AI are influencing the business process as a whole. From how engagement with customers and markets is changing to the implications for supply chains, R&D and manufacturing, Gulati draws on his years of research on corporate strategy and leadership as well as his academic training as a computer scientist to provide real world examples of companies that have completely transformed using tools like AI. Audiences will leave with a blueprint for creating new opportunities with the latest technology, backed by practical change management frameworks.
Build Exceptional Teams Through The 5 Tโs of Coaching
Much research has been conducted on successful organizational leadership. But does that research leave out some of the worldโs most successful leaders? According to Harvard Business School professor Ranjay Gulati, Ph.D., when it comes to empowering teams to perform at their best, sports coaches are among the most focused leaders of all. In this eye-opening presentation, he reveals insights from some of the sports worldโs most successful coaches such as NBA legend Phil Jackson, iconic MLB manager Bobby Cox, innovative football coach Pete Carroll and more. Gulati outlines โthe 5 Tโs of coachingโ โ talent, training, teamwork, tenacity and transformation โ to provide lessons that are as immediately applicable in the business world as they are in the sports world. Audiences will leave with proven strategies for getting the best out of their teams whether theyโre on the field or in the boardroom.
How to Bolster Successful Businesses and Rescue Struggling Ones
In a time of rapid technological and economic changes, how can healthy organizations stay healthy and how can struggling organizations turn around? Harvard Business School professor Ranjay Gulati, Ph.D., one of the worldโs top experts on organizational strategy and change management, has created accessible frameworks for enacting practical transformation and turnaround initiatives. In this eye-opening session, he presents a preview of his upcoming book featuring real-world examples of businesses who have undergone such initiatives, including Lyft, Best Buy, the U.S. Marine Corps and more. Audiences will discover new internal processes for creating a strategically unique place in the market that can boost successful businesses and pull fraught businesses back from potential failure.
Deep Purpose: Serving Society While Achieving Economic Success
According to award-winning author and Harvard Business School professor Ranjay Gulati, Ph.D., the pursuit of purpose can translate into superior financial and social performance, but that pursuit must go beyond a well-intentioned purpose statement to net real results. Through in-depth fieldwork assessing companies that truly embrace purpose as an organizing principle, he has identified four specific levers that allow leaders of deep purpose companies to achieve superior results. Drawing from his 2022 book โDeep Purpose,โ Gulati uses colorful storytelling, inspiring case studies and relatable research analysis to break down why and how to form a corporate purpose that translates into growth. In interactive and practical presentations, Gulati showcases how the vast majority of businesses today can better employ purpose to serve society while also achieving economic success.
Cultivate Courage to Take Bold Leadership Action
Today, business leaders face increasingly uncertain markets with unprecedented adversity and setbacks that may seem insurmountable at times. How can managers develop and sustain courage within themselves and others while simultaneously projecting confidence to motivate their teams? According to Harvard Business School professor Ranjay Gulati, Ph.D., overcoming such circumstances requires the ability to balance determination to succeed with the flexibility to adapt to changing conditions. In this interactive presentation, he draws on a range of examples from past and present as well as his upcoming book, “How to Be Bold: The Surprising Social Science of Courage,” to provide a detailed, personal roadmap for developing and sustaining courageous management skills and a model for how to create similar leadership pipelines within an organization.
Unlocking Growth Potential with a Customer-Centric Approach
In turbulent markets, management expert and top-rated Harvard Business School professor Ranjay Gulati, Ph.D., has found that customer-centric organizations with an โoutside-inโ perspective are the most resilient. His research-backed recommendations reveal how companies can unlock growth potential, regardless of market conditions, by immersing themselves in the lives of their customers. โMost companies with an inside-out perspective become attached to what they produce and sell to their own organizations. In contrast, the outside-in perspective starts with the marketplace and delves deeply into the problems and questions customers are facing in their lives,โ Gulati describes. โThe goal is to bring value to customers in ways that are beneficial for them while also creating additional value for the company itself.โ The author of โReorganize for Resilience: Putting Customers at the Center of Your Business,โ Gulati presents a practical and authoritative guide to how companies can close the gap between awareness and action. He then draws a map for organizations to identify and break down internal barriers that impede results, build bridges across divisions and create collaborator networks within teams. By drawing out the customer-centric companyโs journey, Gulati helps organizations jumpstart a cycle of profits, growth and competitive advantage.
Leading a Resilient Organization in Good Times and Bad
In 2010, renowned researcher and Harvard Business School professor Ranjay Gulati, Ph.D., looked at past recessions to find that 9% of the 4,700 companies studied didnโt simply recover in the three years after a slowdown โ they flourished, outperforming competitors by at least 10% in sales and profit growth. What set these resilient companies apart, says Gulati, is their multipronged strategy that reduces costs and prevents derailment today while investing in a better tomorrow. As described in Gulatiโs 2010 article in the Harvard Business Review โRoaring out of Recessions,โ only a small fraction of firms turn adversity into opportunity. He expands on this in his book โReorganize for Resilience: Putting Customers at the Center of Your Business,โ where he describes why a leader in a turnaround or transformation environment must be a strategist, architect, decision maker and change agent who plays to win, as opposed to playing not to lose. In this highly interactive presentation, Gulati invites participants to analyze potential opportunities in turnaround situations and decide if itโs reasonable to create value. By repositioning disruption as a positive, Gulati demonstrates how to revitalize an organization, turning it into one that doesnโt just survive, but thrives. Loaded with practical, โhow-toโ examples drawn from decades of fieldwork, Gulati offers strategies that can help companies survive a recession, get ahead during a slow-growth recovery and be ready to win when good times return.
Agile Leadership that Transcends Derailers and Overcomes Inertia
Spurred by uncertainty about the future, many companies are rushing to become an agile organization to remain competitive. Despite the increasing need for agility, organizations may resist the change, and agile-curious leaders may not know or have have the skills to bring this strategy to life. Management expert and award-winning author Ranjay Gulati, Ph.D., has spent decades bridging strategy, organizational design and leadership to form a comprehensive model for developing agile leadership, especially during tremendous market uncertainty. Interactive and accessible to any audience, Gulati first provides leaders with a detailed assessment of the inertial forces that perpetuate stagnation and failure, making it hard for established organizations to be agile. Building on these derailers, he introduces leaders to specific actions they can take to anticipate and ultimately transcend them. Finally, he concludes with a personal leadership roadmap for those seeking to develop agile and self-management skills in themselves, providing a path to embracing agility with a winning mindset.
Unleashing Human Potential and Unlocking Superior Performance
Some of the best sports coaches usually find ways to elevate individual and team performance beyond what the players themselves thought was possible. Great leaders do the same. Top-rated Harvard Business School professor Ranjay Gulati, Ph.D., is an expert in understanding what different types of leaders across industries do to unleash human potential and unlock superior performance. Engaging, energetic and relatable, Gulati draws from case studies on leaders ranging from Pete Carroll, coach of the Seattle Seahawks, to Satya Nadella of Microsoft, to illustrate how organizations can draw out a higher level of achievement and consistency from their employees. In interactive engagements, he demonstrates to leaders how to build trusting relationships and move from imaginary empowerment to real empowerment, deftly displaying how to transform a transactional mindset into a relational one. By breaking down each of the powerful levers that leaders have at their disposal, Gulati delivers an effective analysis of how individuals and teams discover new levels of performance.
Unifying Your Company Around a Moral Goal
November 22, 2023
The No. 1 Character Trait You Will Need To Succeed in Business
November 9, 2023
Top Thinkers50 Honors Go to Amy Edmondson and Zeynep Ton
November 8, 2023
Unlocking Organizational Performance With Purpose (with Video)
October 19, 2023
How a Defined Purpose Drove Unilever's Turnaround
October 16, 2023
Why Itโs Crucial To Understand The Soul Of Your Business
September 26, 2023
How to Save a Stumbling Startup
June 30, 2023
Investing in Growth Through Uncertainty
July-August 2023
What If...No One Was An Employee? (Audio)
March 22, 2023
Turn Your Purpose Into a Superpower for Growth ($)
February 27, 2023
How Feeling Like an Outsider Fueled a CEO's Purpose ($)
February 21, 2023
A Purpose-Based Case for a Long-Term Outlook in Business
February 13, 2023
Think Long-Term to Improve the Bottom Line ($)
February 6, 2023
How Purpose Can Energize a High-Growth Venture ($)
January 31, 2023
How the Mahindra Group Embraces Change ($)
January 22, 2023
4 Keys to a Digital Banking Startup Success ($)
January 16, 2023
How To Encourage Employees To Work More Purposefully
January 4, 2023
Thinking About an MBA? Think About Your Purpose
December 20, 2022
The Ten Best Business Books Of 2022
December 14, 2022
How Your Company Can Build Better Employee Healthcare ($)
December 5, 2022
To See the Way Forward, Look Back
November-December 2022
4 Sustainability Lessons from Unilever ($)
November 29, 2022
How Deep Purpose Drives Extraordinary Performance
November 25, 2022
Eye On the Goal: The Book Review on Ranjay Gulatiโs โDeep Purposeโ
September 11, 2022
The Fed Speaks; Wall Street Reacts (Audio)
September 3, 2022
What Is Quiet Quitting, and Why Has it Caught On? (Video)
August 15, 2022
Wired to Be Inspired (Audio)
July 22, 2022
Dare to Care in the Workplace with Ranjay Gulati (Audio)
June 21, 2022
Driven By Deep Purpose (Audio)
April 29, 2022
Finding a Deeper Purpose (Audio)
April 13, 2022
The Messy but Essential Pursuit of Purpose
March-April 2022
The Great Resignation or the Great Rethink?
March 22, 2022
Can Purpose Be Profitable? (Audio)
March 11, 2022
Leveraging Purpose to Activate Performance (Audio)
March 2, 2022
Aligning Around Deep Purpose with Ranjay Gulati (Audio)
February 24, 2022
Deep Purpose of High Performance Companies (Audio)
February 11, 2022
Finding Deep Purpose (Audio)
February 8, 2022
Finding Your Personal โWhyโ (Audio)
January 16, 2022
What Do Black Executives Really Want?
November 18, 2021
Why Todayโs Startups Pursue Both Ideas and Ideals
May 13, 2021
What Really Prevents Companies from Thriving in a Recession
September 2, 2020
Companies Must Go Beyond Random Acts of Humanitarianism
August 6, 2020
The Soul of a Start-up
July-August 2019
Why Your Startup Wonโt Last
December 16, 2019
Roaring Out of Recession
March 2010
DBS: Purpose-Driven Transformation
(Harvard Business Publishing Education, September 2022)
Deep Purpose: The Heart and Soul of High-Performance Companies
(Harper Business, February 2022)
Management
(Cengage Learning, 2013)
Reorganize for Resilience: Putting Customers at the Center of Your Business
(Harvard Business Press, 2010)
Most leaders are generalists in connecting their strategy with a way to implement it, and the advice they receive tends to be compartmentalized. Ranjay Gulati, the foremost expert on unlocking growth potential for high-performance organizations, is uniquely positioned to guide leaders on strategy formulation and implementation. He also explores more fundamental questions related to a companyโs purpose, values, and culture, revealing how to leverage the benefits of a purpose-first organization. Gulati specializes in offering leaders powerful ways of marrying long-term value and short-term performance. A top-rated Harvard Business School professor, as well as the former chair of the Advanced Management Program, Harvardโs flagship senior leader executive program, he bridges strategy, organizational design and leadership to form his award-winning approach.
His highly interactive, custom-designed courses, drawn from extensive field research at organizations like LEGO, Gotham Greens, Warby Parker, Microsoft and the Seattle Seahawks, demonstrate how leaders can change how they conceive, relate to and execute strategy in their organization. Accessible and relatable, Gulatiโs engagements support all levels of leadership experience, from high-potential leaders rising to the executive level to experienced long-timers looking to reinvigorate their organization. A talented instructional course designer, his arrangements help leaders learn new tools and approaches on orienting a business around a meaningful purpose, set strategies that can help the chosen purpose come to life and create an environment that can unleash the potential of your organization.
Professor Gulati advises and speaks to corporations large and small around the globe. He also frequently leads small-group workshops focused on helping leadership teams of high-growth companies enhance the growth trajectory of their businesses. Some of his representative speaking and consulting clients include Abbott Laboratories, Adidas, Aetna, Allergan, Bank of America, Bank of China, Baxter, Berkshire Partners, Blackrock, Boston Scientific, Bristol Myers Squibb, Brown Brothers Harriman, Caterpillar, Credit Suisse, Expedia, Ford, GE, General Mills, Google, Henkel, Hitachi, Honda, Hospira, IBM, Iron Mountain, Kellogg Company, Keybank, KPMG, LaFarge, Lockheed Martin, Merck, Metlife, Microsoft, Mitsubishi, Novartis, Ochsner, P & G, Qualcomm, Sanofi, SAP, Target, Temasek, Unilever and Vertex.
Learn to Cultivate Courage Within Your Teams
In Harvard Business School professor Ranjay Gulatiโs research, he has found that courage is not just an individual psychological trait, but one that can be actively cultivated in oneself and others. This is crucially important because managers need employees to not just call their attention to things that are amiss (as in the case of whistleblowers), but because customers and clients have increasingly high expectations that must be met. Instilling courage means top managers must not only demonstrate this quality themselves, but also foster it among others. As market turbulence continues unabated, courage can be the new currency for organizational success.
Giving people the mere permission to make decisions isnโt enough, because most people still need to feel a sense of direction. This means leaders must cultivate in their teams the courage to make the right decisions on their own โ and not just on a day-to-day basis, because leaders will never have the specific information at any given moment that their teams have. Building in a capacity for risk-taking and the tolerance for failures allows the company as a whole to learn and try again.
In this interactive workshop, Gulati draws on historical and contemporary cases to explore how learning to act with courage entails developing a purposeful and powerful self-narrative. With research showing that leaders can trigger courage when they help others to reframe their self-narratives in specific ways, exercises will include proposing thoughtful re-framings such as:
- โAm I playing a heroic part in a virtuous quest?โ
- โDo I feel that I have my teammateโs back, and that they have mine?โ
- โIf Iโm facing a daunting task, does my manager support rather than punish me?โ
- โAm I achieving mastery in my job?โ
- โAm I trusted to act under my own power?โ
By empowering teams answer these questions in the affirmative for themselves, participants learn to encourage their team members to become courageous leaders in their own right.ย Workshop attendees will learn how each of us can be a catalyst for courageous action not only within ourselves but also in those around us.
โPursuing a purpose as a company means arriving at a clear understanding of what you were put on this planet to do. It helps you steer in the right direction, navigate tradeoffs, and, when connected to a social or personal purpose, it can inspire remarkable performance. โDeep Purposeโ peels back the layers to unveil what it truly takes to cultivate a purpose-driven culture, one that enables both the company and its employees to experience its power and benefit from the growth it can generate.โ
โMany leaders give lip service to purpose, but few know how to create a compelling one. Ranjay Gulati is a preeminent scholar of organizational strategy, and in this book he shows what it takes to walk the talk on purpose. Itโs an insightful, practical, and timely read on building a mission that serves employees, customers, and communities along with shareholders.โ
โIn this provocative and richly researched book, Ranjay Gulati argues that the pursuit of profits without purpose is no longer a sustainable business model. As he shows, the road to high performance, for both individuals and for companies, depends on deepening our connection to enduring and essential human values. If you want to be inspired to build more sustainable organizations, โDeep Purposeโ should be your next read.โ
โโDeep Purposeโ points to the conversations we must have right now about how to redefine the role of business in society, restore trust, and enhance our license to operate. As Gulati rightly argues, the winning formula is moral leadership and a multistakeholder model with purpose at its core. It entails both leadership and systems transformation. Highly recommended.โ
โLeaders often invoke the rhetoric of corporate purpose to elevate their or their companyโs image. But for the people who work in these companies, the search for purpose is a real and defining part of their professional life. Gulatiโs book illustrates how the best leaders help employees discover a tangible link between the organizationโs stated purpose and what they do on the job. When people โcome aliveโ with a sense of purpose in their work, their motivation, energy, and creativity blossoms.โ
โMany leaders today strive to align purpose with financial success, but only a few succeed. Gulati analyzes the tough challenges that leaders everywhere must address if they are to save the planet while also delivering strong profits. He provides a compelling account of what it means to be purpose-drivenโa crucial objective for us as well as other organizations in the social innovation space.โ
โPurpose isnโt a โnice-to-haveโ in the business world anymore. Itโs a โmust-have.โ Purpose-driven organizations will lead the future, and Ranjay Gulatiโs โDeep Purposeโ is essential reading for anyone who wants to be at the head of the pack. This comprehensive guide breaks down why cultivating purpose isnโt just the right thing for businesses to doโitโs the smart thing too.โ
โBrilliant and thought-provoking as ever, Ranjay Gulati applies scholarly rigor to the important topic of purpose. This book is a must-read for all leaders who wish to embark on or continue a journey toward a vibrant, high-performance business.โ
"Where Gulati's book shines is in its emphasis on putting people and the health of the planet first. Doing so isnโt naรฏve, he says, but rather brace and necessary in todayโs rapidly changing world."
โIn this short guide, Harvard Business Schoolโs Ranjay Gulati offers plenty of useful advice about how leaders can set a principled course for their businesses.โ
โDeep Purpose will not be the last book to claim to show leaders the way, but it stands out as a thoughtful account of the dilemmas, trade-offs and pitfalls of moving beyond the pure-profit imperative, and how to overcome them.โ