If you have been in marketing or communications for almost any amount of time, you have undoubtedly been asked, “How can we generate more awareness?” To answer that question, one could rattle off any number of traditional PR tactics. That is enough for some companies, but it shouldn’t be. After all, more awareness for awareness’ sake will…
It’s the paradox of success. Your latest product launch was a hit. Your company is…
Companies spend inordinate amounts of time and resources to understand what their customers and prospects…
Awareness is dead. Kaput. Extinct. No longer relevant. Toast. Finished. Let’s not shed a single…
The world is ending and it’s all because of artificial intelligence (AI). At least it…
It’s a challenging market. Everyone on your team and throughout your organization is hands on…
Too often, marketing and communications leaders say they have a PR plan. But when it…
Creating a media relations strategy that will achieve your communications goals can be an uphill…
I can objectively (ahem, subjectively) say that podcasts are the greatest communications medium since the…
When I started working in public relations more than 20 years ago, my media relations…
Skilled communicators are often avid readers, so I’ll assume you’ve read the John Steinbeck classic,…