Last year, more than $332 billion were spent on digital marketing campaigns worldwide, yet few organizations know how to accurately measure their return on that investment. “I’ll let you in on a dirty little secret. Digital ads don’t work nearly as well as their advertisers say they do,” says MIT digital scientist and business analytics expert Sinan Aral, author of…
Digital technology has helped transform every industry, except for health care, which remains slow-moving, costly and inefficient. Legendary performance management and strategy execution expert Robert S. Kaplan, co-developer of both the balanced scorecard and activity-based costing, has been working to implement accurate costing and improved performance management approaches to health care organizations. Recently he examined what…
