Awareness is dead. Kaput. Extinct. No longer relevant. Toast. Finished. Let’s not shed a single tear for its passing. For far too long, communicators have touted “raising awareness” as the basic measure of success. The great justifier of our very existence. The holy grail of results. No longer. As your communications strategy evolves, make sure…
Thought leadership starts with a big idea, but it centers on action – yours and…
Any press is good press, right? NO! This old fallacy isn’t just wrong, it’s downright…
Securing speaking engagements at conferences and industry events is crucial for executives and organizations to…
In today’s dynamic competitive landscape, effective communication isn’t just a skill—it’s a strategic advantage. Companies…
The surge in spending on artificial intelligence in 2023-2024 has led to a boom for…
It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. But it’s hard to deny that recently a lot has been changing – What does all this mean for the media relations component of public relations strategy?
Staying ahead of the digital marketing curve requires continuous learning and adaptability. As digital marketers,…
Hear from Stern’s Digital Marketing Director Brandon Pantano on digital marketing insights gleaned from his nearly 15 years of experience.
Having executives, partners or other affiliated people with your organization giving keynote addresses or participating…
Thought leadership is well regarded as an essential function for business success and brand building,…
In today’s competitive landscape, regardless of industry, companies must leverage the expertise of their leaders…
Having executives, partners or other affiliated people with your organization giving keynote addresses or participating…
Hear from Senior Account Executive Brian Sherry on media insights from his 6 years of experience at Stern Strategy Group.
Hear from Senior Account Executive Brian Sherry on media insights from his 6 years of experience at Stern Strategy Group.
In today’s competitive landscape, regardless of industry, companies must leverage the expertise of their leaders…
Having executives, partners or other affiliated people with your organization giving keynote addresses or participating…