Sinking trust in media is forcing many PR professionals to shift or extend the focus of their communications strategy from media relations to content marketing. It’s an adjustment that requires changing the channels of engagement from third-party news outlets to owned media like corporate websites, blogs and social platforms. But the core elements of success…
I can objectively (ahem, subjectively) say that podcasts are the greatest communications medium since the…
When I started working in public relations more than 20 years ago, my media relations…
Securing speaking engagements at conferences and industry events is crucial for executives and organizations to…
In today’s dynamic competitive landscape, effective communication isn’t just a skill—it’s a strategic advantage. Companies…
The surge in spending on artificial intelligence in 2023-2024 has led to a boom for…
It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. But it’s hard to deny that recently a lot has been changing – What does all this mean for the media relations component of public relations strategy?
Staying ahead of the digital marketing curve requires continuous learning and adaptability. As digital marketers,…
Hear from Stern’s Digital Marketing Director Brandon Pantano on digital marketing insights gleaned from his nearly 15 years of experience.
Having executives, partners or other affiliated people with your organization giving keynote addresses or participating…
Thought leadership is well regarded as an essential function for business success and brand building,…
In today’s competitive landscape, regardless of industry, companies must leverage the expertise of their leaders…
Having executives, partners or other affiliated people with your organization giving keynote addresses or participating…
Hear from Senior Account Executive Brian Sherry on media insights from his 6 years of experience at Stern Strategy Group.
Hear from Senior Account Executive Brian Sherry on media insights from his 6 years of experience at Stern Strategy Group.
In today’s competitive landscape, regardless of industry, companies must leverage the expertise of their leaders…
Having executives, partners or other affiliated people with your organization giving keynote addresses or participating…