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    Brainstorm Design 2019: Driving Business Value Through Design Innovation I Fortune
  • Beyond Data: The Mindsets and Disciplines Needed to Fuel Growth, JM-MSI Special Issue
    Beyond Data: The Mindsets and Disciplines Needed to Fuel Growth, JM-MSI Special Issue
  • Innovation Panel - Roberto C. Goizueta Center for Entrepreneurship & Innovation
    Innovation Panel - Roberto C. Goizueta Center for Entrepreneurship & Innovation
  • Co-Innnovation, Collaboration & Customer Centricity | Corporate Innovation Fusion 2023
    Co-Innnovation, Collaboration & Customer Centricity | Corporate Innovation Fusion 2023
  • Mina Guli of Thirst and Jason Wild of Salesforce Talk Impact and Innovation
    Mina Guli of Thirst and Jason Wild of Salesforce Talk Impact and Innovation

Learn More About Jason Wild

This is the first moment leaders are managing human and AI workforces, which means everything about how work gets done is being challenged and potentially reframed. In this fast-paced digital world, how can leaders push their teams to innovate while ensuring their organization is ethical, responsible and customer-centric?  

To achieve this, award-winning growth and strategy executive Jason Wild empowers organizations to develop their digital technology capabilities, invest in customer success, and develop an attitude of “us and them,” not “us vs. them,” when adopting AI.

An advisor at InnovationForce and a former vice president at Microsoft, Wild demystifies why the latest iterations of AI, like agentic AI, have the potential to humanize and automate many experiences.

“The organizations that fully understand the promise of AI are thinking about artificial intelligence like a co-pilot that enhances work, collaboration and how we engage and lead,” explains Wild. “Applied with this mindset, AI will elevate and redefine our standards of quality.”

For over 20 years, Wild has helped organizations make AI a key part of their business value with groundbreaking projects at IBM (Watson), KLM (service bot), Heathrow Airport (communication system), the City of Rio de Janeiro (command center) and more. He also has extensive experience helping leading banks and financial institutions leverage AI and has delivered standout keynotes for the IMF, Bank of America, Spanish Banking Consortium and PayPal. In industries where trust and precision define success, Wild shows how AI can amplify both by transforming data-driven operations into human-centered innovation.

Next Generation Leadership: A New Mindset and Skillset for Scaling Innovation

Moving from generating new ideas to scaling them in practice involves co-creation – the important process of collaboration, experimentation and learning with others, both inside and beyond the boundaries of the organization. Co-author of the new book “Genius at Scale: How Great Leaders Drive Innovation” (Harvard Business Review Press, March 2026) with Harvard Business School’s Linda A. Hill and Harvard organizational behavior researcher Emily Tedards, Wild presents a guidebook to the habits and characteristics of innovative leaders who inspire new ways of working and building successful ecosystems.

As told through stories of large companies and startups, Wild, Hill and Tedard’s in-depth research uncovered key leadership challenges and opportunities in the digital world. Interviews with leaders who have transformed their organizations into innovation engines – including the president of the World Bank, the former chairman and CEO of MasterCard and entrepreneurial geniuses – reveal timeless lessons for mastering innovation at scale that are not just relevant to Silicon Valley but to organizations globally.

The result is a collection of concrete, practical techniques to upgrade leadership mindsets and behaviors for a competitive advantage. Using the ABC framework of the three critical roles leaders must play in driving and scaling innovation, Wild helps leaders Architect adaptive ecosystems, Bridge diverse talent and resources through shared purpose and language, and Catalyze progress by knowing when to manage friction by stepping in or stepping back.

 “The book is really a love letter to different customer-centric leadership styles with a focus on ecosystems and creating businesses that endure,” explains Wild, who was shortlisted by Thinkers50 as a top innovation thinker along with his co-authors. “It’s perfect for this moment when change is never going to be slower and the risk of failure is greater than it has ever been.”

As leaders struggle to make decisions, Wild’s engaging talks and interactive workshops usher leadership into the AI era with real stories of how to build not only innovative organizations but also networks and ecosystems that can co-create across organizational boundaries.

Ultimately, Wild concludes, “The future won’t belong to those who master technology, but to those who master collaboration between people, machines and purpose.” With Wild’s playbook in hand, leaders find themselves more capable and confident as they move into the AI-enabled future of work.

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Jason Wild is an award-winning executive, an advisor at InnovationForce and an Investor/Entrepreneur in Residence at Emory University’s Goizueta Business School. A highly regarded speaker and advisor, he helps elite teams within organizations design and create strategic relationships and customer experiences. A former top leader at Microsoft, Salesforce and IBM, his expertise includes engaging strategic customers around the world, global commercial strategy, M&A integration, GTM incubation, advanced analytics and organic growth. At Microsoft, he sponsored the design and development of a global customer engagement methodology and growth initiatives, delivering more than $100 billion in incremental revenue over just five years, and led the transformation of the go-to-market strategy to be more industry- and customer-centric for 70,000 employees. A true global business expert, Wild has undertaken transformation and innovation projects in 38 countries.

Wild earned an MBA from Emory University and a bachelor’s degree from Loyola University, where he graduated magna cum laude.

Jason Wild is available to advise your organization via virtual and in-person consulting meetings, interactive workshops and customized keynotes through the exclusive representation of Stern Speakers & Advisors, a division of Stern Strategy Group®.

Jason Wild was last modified: February 19th, 2026 by Justin Louis

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Genius at Scale: How Great Leaders Drive Innovation

Creating great products is important, but relationships are what matter most and what endures, says award-winning growth and strategy executive Jason Wild. Moving from generating new ideas to scaling them in practice involves co-creation – the important process of collaboration, experimentation and learning with others, both inside and outside the organization. Drawing from his new co-authored book “Genius at Scale,” Wild shares real-world stories and case studies of the habits and characteristics of great leaders who have applied their unique styles in different ways to build trust and reenergize organizations in the digital age. In this talk, he introduces three critical roles that enable leaders to turn ideas into impact: the Architect, who builds cultures and systems for co-creation; the Bridger, who connects people and organizations across boundaries; and the Catalyst, who sparks movements and partnerships that sustain innovation at scale. Wild then demonstrates how to leverage each to drive success. Audiences leave with a practical leadership framework for harnessing digital tools, data and cross-sector collaboration to transform experimentation into execution. These lessons are applicable for aspiring leaders, early-career executives and experienced managers alike.

Scaling Genius in Finance

There is a lot of hype around AI and about which organizations will be able to best seize the moment. The winners, says strategy advisor and former tech executive Jason Wild, will be the ones who understand how to apply AI to solve real business and human problems. In this presentation, grounded in the ABC framework from his new co-authored book “Genius at Scale,” Wild illuminates how financial leaders can extract more value from strategic investments in technology. Having worked with leading banks and financial institutions over the last 20 years, including the IMF, Bank of America, Spanish Banking Consortium and PayPal, he helps organizations leverage AI and make it a key part of their business value. Wild’s insights reveal that the future of finance won’t be written by algorithms but by leaders wise enough to design systems where human judgment and machine intelligence advance together.

Understanding the Potential of Agentic AI

Like previous catalysts of industrial revolutions, AI is a big deal. Why? Because these new technologies end up changing many aspects of how we live and work. But AI is not completely new, says Jason Wild, former tech executive and co-author of the new book “Genius at Scale.”  For over 20 years, he has been applying AI to create business value, including groundbreaking projects at IBM (Watson), KLM (service bot), Heathrow Airport (communication system), the City of Rio de Janeiro (command center) and more. In this talk, Wild demystifies why the latest iterations, like agentic AI, have the potential to humanize and automate many experiences. Audiences walk away with a greater desire and ability to use AI with purpose for their unique needs, as well as the tools to develop the next generation of leaders who can guide their organization into the future.

Building Long-Term Loyalty Through Customer-Centricity

Reaching performance goals and operating a customer-centric brand doesn’t have to be mutually exclusive. In fact, according to former Microsoft growth and strategy executive Jason Wild, when customers become successful and grow, businesses are able to grow with them. In this eye-opening presentation, he shows that through empathy and understanding customer viewpoints and pain points, organizations are able to create an ecosystem of customers that are trusted co-creation partners who feel a genuine connection to a company beyond a single product. With years of experience leading growth and strategy teams at IBM, Salesforce, and Microsoft, Wild illustrates that by recognizing today’s new customer-employee experience, technology enables businesses to teach capabilities, not just products, leading to long-term customer loyalty. Audiences will leave with actionable insights into how investing in customer success is, in the end, also investing in organizational success.

Embrace the Human Side of AI

With the explosion of news about artificial intelligence (AI), particularly generative AI, large language models (LLMs) and machine learning (ML), we’re in a moment in which people are reacting very strongly to AI. According to former Microsoft innovation and growth executive Jason Wild, it’s ok for us to have “good fear” and consider the implications of the emerging technology thoughtfully. In this enlightening presentation, he’ll explain that AI isn’t new at all, it’s just now gone mainstream. With that in mind, it’s important to consider the human side of AI and how the technology will impact our daily lives. Wild emphasizes organizations that really understand the promise of AI are those taking a humanistic approach of “us and them,” not “us vs. them.” Audiences will gain new insight into the technology that he calls “an intelligent shadow” that will work alongside humans to enhance knowledge, productivity and efficiency.

Solve Tough Challenges by Falling in Love With the Problem First

There will always be deep, stubborn customer problems and organizational challenges. The way to face them, according to growth and strategy executive Jason Wild, is through creative problem-solving. In this revealing presentation, he’ll share real-world examples from his time as an executive at leading tech companies – IBM, Salesforce and Microsoft – of building precision teams to creatively tackle stubborn challenges. He explains that it’s vital to dive deeply into a challenge, saying, “We have to fall in love with the problem first, not the solution.” Audiences will gain practical strategies for energizing teams to use creative problem-solving to unlock new avenues of customer and organizational success.

Genius at Scale: How Great Leaders Drive Innovation

(Harvard Business Review Press, March 2026)

AI Advisor for Creating a Highly Adaptable, Agile Organization

Like previous catalysts of industrial revolutions, AI is a big deal. Why? These new technologies end up changing many aspects of how we live and work. But AI is not completely new. Jason Wild, advisor at InnovationForce and a former vice president at Microsoft, has been working on applying AI into business value for over 20 years, including groundbreaking projects in science and business including projects at IBM (Watson), KLM (service bot), Heathrow Airport (Communication System), the City of Rio de Janeiro (Command Center) and more. There is a lot of hype around AI, some deservedly so, and the winners will be the ones who understand how to apply AI to solve real business and human problems. Able to demystify why agentic AIs have the potential to humanize and automate many experiences, Wild’s sessions offer leaders a greater will and ability to use AI with purpose.

Jason Wild frequently helps leaders from all industries, including banking and finance, answer the following questions, and more, about AI and emerging tech:

  • How do we get more value out of our strategic investments in technology for more business impact and value?
  • How do I develop the next generation of leaders to guide the organization into the future?
  • What are examples of proven AI (including GenAI) use cases in my function and/or business?
  • What emerging technologies will potentially impact or disrupt our industry the most in the next 5-10 years?
  • How do we accelerate our transformation into a customer-centric and digital workforce?
  • How do we evolve our business (and not just incrementally improve) to be more data-driven?

Former Microsoft Vice President of CEO Co-Innovation and Customer Engagement Jason Wild is one of the world’s top growth and strategy experts. A former strategy executive at IBM and Salesforce, he has worked with leadership teams at iconic organizations such as NASA, NATO and Disney on more than 250 projects in 38 countries to creatively problem-solve and build customer-focused initiatives that enhance loyalty and lead to organizational growth. In small group workshops and one-on-one advisory sessions, Wild helps leaders and teams build relationships and create precision teams to solve stubborn problems and customer pain points. He is available to discuss any or all of the following topics in programs that can be customized to meet the needs and goals of your organization with the added option of meeting virtually or in-person.

  • Building Long-Term Loyalty Through Customer-Centricity
  • Scaling Genius to Reenergize Organizations
  • Solve Tough Challenges by Falling in Love With the Problem First
  • Embrace The Human Side of AI