Customer Experience & Consumer Behavior

Leading Marketing and Behavioral Psychology Expert Helping Organizations Resolve the Difficulty of Managing the Diverse Needs of Customers as Brands Grow; Associate Professor of Marketing, Emory University’s Goizueta School of Business; Co-Author, “The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things” (June 2025) and “The Intuitive Customer” (2016); Co-Host, “The Intuitive Customer Podcast”

Revolutionary Food Activist and Inspiring Leader Who Has Influenced MultiBillion-Dollar Food Companies to Change for the Better, Including Kraft, Chick-Fil-A, Subway, Anheuser-Busch and Starbucks; Founder, FoodBabe.com and Organic Brand, Truvani; Author of Multiple New York Times Bestsellers Including “Food Babe Family” (2023), “Food Babe Kitchen” (2020), “Feeding You Lies” (2019) and “The Food Babe Way”

Human Behavior Researcher and Happiness Expert Helping Individuals and Organizations Improve Productivity, Well-Being and Decision Making While Embracing Differences in Outlooks; Professor of Behavioural Science, London School of Economics and Political Science; Creator, UK Office for National Statistics Personal Wellbeing Questions; Lead Author, “Mindspace: Influencing Behaviour Through Public Policy”; Author, “Beliefism” (May 2025), “Happy Ever After” (2019) and “Happiness By Design” (2014)

Award-Winning Behavioral Scientist Tackling Critical Social and Environmental Challenges with Solutions That Promote Climate and Financial Sustainability; Associate Professor, Psychology and Institute for Resources, Environment and Sustainability (IRES), University of British Columbia (UBC); Principal Investigator, UBC Behavioral Sustainability Lab; Co-Creator, “Happy Climate” Workshop; Editor, “Cash Transfers for Inclusive Societies” (2023)

Award-Winning Behavioral Scientist Helping Organizations Build Resilience, Trust and Deeper Connections with Employees, Customers and Teams; Marketing Expert Uncovering and Leveraging Underlying Psychological Insights to Translate Human Behavior into Business Strategy; Director, MBA Program in International Business and Associate Professor of Marketing, Vrije Universiteit Amsterdam

Award-Winning Growth and Strategy Executive Helping Companies Innovate and Transform Into Ethical and Responsible Customer-Centric Organizations; Worldwide Digital Transformation and Value Proposition Design Expert Who Helps Create Great Brands; Former Vice President, CEO Co-Innovation and Customer Engagement, Microsoft; Investor/Entrepreneur in Residence, Goizueta Business School, Emory University; Upcoming Co-Author, “Scaling Genius” with Linda A. Hill

Global Corporate Communication Pioneer and Management Authority Who Helps Leaders Develop and Execute Strategy, Manage Crises, and Create Corporate Responsibility Initiatives; Professor of Corporate Communication and Leadership and Strategic Impact Program Faculty Director, Dartmouth Tuck School of Business; Author, “Corporate Communication” and “Corporate Responsibility”

Award-Winning Educator and Marketing and Sales Executive Who Helps Leaders Drive Successful Business Results Through Integrated, Omnichannel Digital Marketing Programs; Authority on Artificial Intelligence and Machine Learning in Marketing; Database Marketing and Analytics Expert; Clinical Professor of Marketing, Northwestern University Kellogg School of Management MBA Program; Former VP, US Sales & Service, Google; Author, “The AI Marketing Canvas” (2021) and Bestseller “Winning the Zero Moment of Truth”

Expert on Persuasion and Decision-Making; Leverages Behavioral Economics to Help People & Do Business Better; Professor, Yale School of Management; Bestselling Author, “Influence is Your Superpower” (2022)

The World’s Preeminent Authority on Reputation, Trust, Inequality and Successful Branding for People, Businesses, Governments and Other Institutions; Founding Director, Oxford University Centre for Corporate Reputation; Co-Author of the Bestseller, “The Reputation Game”

Award-Winning Operations Strategist Whose Profit-Driving Good Jobs Framework Improves Investor, Customer and Employee Lives; Professor of the Practice, MIT Sloan School of Management; Named One of the World’s 40 Best Business School Professors Under 40, Poets & Quants; Founder, Good Jobs Institute (GJI); Author, “The Good Jobs Strategy” and “The Case for Good Jobs” (June 2023); Named Among the Top 50 Management Thinkers in the World in 2023 and Winner, 2023 Talent Award, Thinkers50

Leading Expert on Building Movements and Transforming Organizations; Co-Author of the International Bestseller, “New Power”; Co-Founder #GivingTuesday; Hauser Visiting Leader, Harvard Kennedy School; Visiting Fellow, Stanford University; CEO, Brunswick Group; Past President and CEO, Lincoln Center for the Performing Arts

Behavioral Economics Expert and Leader in Applying Human Insights to Business Strategy, Marketing and Operations; Behavioral Economics Leader & Partner, Deloitte; Co-Founder, BEworks; Founder and CEO, Trial Run; Lifetime Achievement Award, Consulting Magazine

Leading Authority on Social Norms and Norm Change, Individual and Social Network-Wide Behavioral Change, and the Reduction of Prejudice and Conflict; 2017 MacArthur Fellow and Professor, Princeton University

Master Innovator, Maker and Entrepreneur; Expert Investigator of Consumers’ Motivations and Decision-Making Processes; Co-Creator of the “Jobs-To-Be-Done” Theory; President, ReWired Group; Co-Author, “Job Moves” (2024)

Globally Recognized Digital Marketing Expert Whose Frameworks Help Organizations Improve Customer Experiences by Leveraging AI and Behavioral Economics; Practitioner and Corporate Advisor on Brand Strategy, Customer Experience and Inclusive Leadership; Senior Lecturer in the Management Science Group, MIT Sloan School of Management; Principal Research Scientist, MIT’s Initiative on the Digital Economy (IDE); Digital Fellow, Stanford Digital Economy Lab; Thinkers50 Radar Class of 2020

Leading Behavioral Scientist Who Helps Organizations Effectively Leverage Data and Artificial Intelligence for Decision Making by Prioritizing Human Intelligence; Psychology of Marketing Expert Helping Companies Optimize Data to Drive Growth and Build Customer Loyalty; 2021 Best 40-Under-40 Professor, Poets & Quants; Professor of Marketing, KU Leuven and Vlerick Business School; Author, “Decision-Driven Analytics” (2024)

Digital Marketing and E-Commerce Pioneer Who Helps Businesses Create Effective Go-To-Market Strategies for Today’s Online/Offline and Omnichannel World; Expert on Consumer Behavior and the Future of Retail; Disruptive Startup Mentor and Investor; Bestselling Author, “Location Is (Still) Everything”; Co-Founder, Idea Farm Ventures

Virtual Reality Pioneer and Leading Authority on Immersive Technologies That Are Reshaping Business and Society; Expert on VR and AR Tools That Improve Workplace Training and Culture and Prepare Companies for the Future of Work; Cognitive Psychologist; Founding Director, Virtual Human Interaction Lab, Stanford University; Co-Founder, STRIVR; Author, “Experience on Demand” (2018)

Global Authority on Business Analytics and How Information Spreads Through Social Networks; MIT Professor of Management, Marketing, IT and Data Science; Award-Winning Scientist, Entrepreneur and Venture Capitalist; Director, MIT Initiative on the Digital Economy and MIT Social Analytics Lab; Founding Partner, Manifest Capital; Award-Winning Author, “The Hype Machine” (2020); Winner, Thinkers50 2021 Digital Thinking Award and Named Among the Top 50 Management Thinkers in the World in 2023 and 2021

Award-Winning Designer and Expert on Combining Design, Technology and Behavioral Science to Create Innovative Products, Services and Experiences; Unrivaled Authority on Innovation Leadership, Product Desirability and Outside-the-Box Design Thinking; Founder, The Desirability Lab; Principal, Ames Studio; Professor of Practice and Executive Director, Joint Master of Arts in Design Engineering (MADE) Program, Brown University and RISD