Customer Experience & Consumer Behavior

Leading Marketing and Behavioral Psychology Expert Helping Organizations Resolve the Difficulty of Managing the Diverse Needs of Customers as Brands Grow; Associate Professor of Marketing, Emory University’s Goizueta School of Business; Co-Author, “The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things” (June 2025) and “The Intuitive Customer” (2016); Co-Host, “The Intuitive Customer Podcast”

Award-Winning Behavioral Scientist Tackling Critical Social and Environmental Challenges with Solutions That Promote Climate and Financial Sustainability; Professor, Psychology and Institute for Resources, Environment and Sustainability (IRES), University of British Columbia (UBC); Principal Investigator, UBC Behavioral Sustainability Lab; Co-Creator, “Happy Climate” Workshop; Editor, “Cash Transfers for Inclusive Societies” (Rotman-UTP Publishing, 2023), Co-Author, “Leave the Lights On: How Joyful Decisions Can Save Our Species” (Avery, June 2026)

Award-Winning Behavioral Scientist Helping Organizations Build Resilience, Trust and Deeper Connections with Employees, Customers and Teams; Marketing Expert Uncovering and Leveraging Underlying Psychological Insights to Translate Human Behavior into Business Strategy; Director, MBA Program in International Business and Associate Professor of Marketing, Vrije Universiteit Amsterdam

Expert on Persuasion and Decision-Making; Leverages Behavioral Economics to Help People & Do Business Better; Professor, Yale School of Management; Bestselling Author, “Influence is Your Superpower”

Renowned Global Authority on Reputation Who Helps Individuals, Businesses and Governments Build Positive Public Perception and Defend Against Character Attacks; Distinguished Leader and Expert on Trust, Purpose and AI Governance; Founding Director, Oxford University Centre for Corporate Reputation; Chair, Enacting Purpose Initiative; Co-Author of the Bestseller, “The Reputation Game”; Author, “Forked Tongues” (2025)

Award-Winning Operations Strategist Whose Profit-Driving Good Jobs Framework Improves Investor, Customer and Employee Lives; Professor of the Practice, MIT Sloan School of Management; Named One of the World’s 40 Best Business School Professors Under 40, Poets & Quants; Founder, Good Jobs Institute (GJI); Author, “The Good Jobs Strategy” and “The Case for Good Jobs” (June 2023); Named Among the Top 50 Management Thinkers in the World in 2023 and Winner, 2023 Talent Award, Thinkers50

Leading Expert on Building Movements and Transforming Organizations; Co-Author of the International Bestseller, “New Power”; Co-Founder #GivingTuesday; Hauser Visiting Leader, Harvard Kennedy School; Visiting Fellow, Stanford University; CEO, Brunswick Group; Past President and CEO, Lincoln Center for the Performing Arts

Behavioral Economics Expert and Leader in Applying Human Insights to Business Strategy, Marketing and Operations; Behavioral Economics Leader & Partner, Deloitte; Co-Founder, BEworks; Founder and CEO, Trial Run; Lifetime Achievement Award, Consulting Magazine

Leading Authority on Social Norms and Norm Change, Individual and Social Network-Wide Behavioral Change, and the Reduction of Prejudice and Conflict; 2017 MacArthur Fellow and Professor, Princeton University

Master Innovator, Maker and Entrepreneur; Expert Investigator of Consumers’ Motivations and Decision-Making Processes; Co-Creator of the “Jobs-To-Be-Done” Theory; President, ReWired Group; Co-Author, “Job Moves” (2024)

Globally Recognized Digital Marketing Expert Whose Frameworks Help Organizations Improve Customer Experiences by Leveraging AI and Behavioral Economics; Practitioner and Corporate Advisor on Brand Strategy, Customer Experience and Inclusive Leadership; Senior Lecturer in the Management Science Group, MIT Sloan School of Management; Principal Research Scientist, MIT’s Initiative on the Digital Economy (IDE); Digital Fellow, Stanford Digital Economy Lab; Thinkers50 Radar Class of 2020

Digital Marketing and E-Commerce Pioneer Who Helps Businesses Create Effective Go-To-Market Strategies for Today’s Online/Offline and Omnichannel World; Expert on Consumer Behavior and the Future of Retail; Disruptive Startup Mentor and Investor; Bestselling Author, “Location Is (Still) Everything”; Co-Founder, Idea Farm Ventures

Virtual Reality Pioneer and Leading Authority on Immersive Technologies That Are Reshaping Business and Society; Expert on VR and AR Tools That Improve Workplace Training and Culture and Prepare Companies for the Future of Work; Cognitive Psychologist; Founding Director, Virtual Human Interaction Lab, Stanford University; Co-Founder, STRIVR; Author, “Experience on Demand” (2018)

Award-Winning Scientist, Entrepreneur, Venture Capitalist and Global Authority on Business Analytics and How Information Spreads Through Social Networks; MIT Professor of Management, Marketing, IT and Data Science; Director, MIT Initiative on the Digital Economy and MIT Social Analytics Lab; Founding Partner, Manifest Capital; Award-Winning Author, “The Hype Machine” (2020); Winner, Thinkers50 2021 Digital Thinking Award and Named Among the Top 50 Management Thinkers in the World in 2023 and 2021