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Stern Strategy Group was recognized for its work with Carpenter Technology Corporation, the Institute of Management Accountants (IMA®) and Affinity Federal Credit Union at the 2018 PRSA NJ Pyramid Awards, an annual event celebrating New Jersey’s best public…
Skilled communicators are often avid readers, so I’ll assume you’ve read the John Steinbeck classic, “Of Mice and Men” (or at least the Spark Notes). The book’s central theme is…
In this article on Ragan.com, Jacqie Bole shares how to the seize the opportunity to make stronger pitches, prove your worth and identify growth potential.
Research repeatedly proves culture contributes significantly to employee engagement and morale – and high levels of both translate into productivity, creativity and overall business success. Being socially connected at work…
In this article by Robby Brumberg on Ragan.com, Whitney Jennings shares her best tips for starting a podcast based on her experience editing Stern Strategy Group’s Minds Worth Meeting. A few of her…
The entire concept of inbound marketing relies on your ability to drive traffic to your site. Jen Zottola, editorial director at Stern Strategy Group offers seven rules for writing blog…
How does storytelling and user experience drive measurable results? Justin Gianninoto, director of digital strategy explains at a Content Strategy New Jersey meetup how to create a content strategy to…
Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketing” seminar to discuss how to get results for your company or organization with great storytelling. Some…
Our Senior Vice President, Joan Bosisio, presented at DisruptHR Northern New Jersey’s inaugural meetup to discuss communication in the age of the machine. The future of work brings many challenges,…
Watch Justin Gianninoto, director of digital strategy, discuss what tomorrow’s communicators need to know to succeed in the future of public relations.
In this tricky media landscape we live in, the intersection of business and politics can be a thorny place. Nicole Gagnon, senior advisor at Stern Strategy Group lays out what…
Stern Strategy Group was recognized for its work with IEEE Signal Processing Society (IEEE SPS) and the Institute of Management Accountants (IMA®) at the 2017 PRSA NJ Pyramid Awards, an…
Stern Strategy Group, The Gate New York and IMA win 2017 “Big Apple” award from the Public Relations Society of America for CMA “You’ve Got to Earn It” campaign in…
Trust is the most important component of modern communication, and how we communicate matters as much as what we’re communicating, writes Nicole Gagnon. She lists 10 word and syntax options…
In the late 1980s, when Susan Stern was learning what it’s like to run a company, one of her first employees delivered some unsettling news: An important client thought Stern…
Everyone takes a different path in their career journey. Whether you become an associate, VP, director, manager or CEO, what matters most is how you got to your position and…
Susan Stern is president of the newly rebranded Stern Strategy Group, (previously Stern + Associates) which is celebrating its 30th anniversary. She and I spoke about leadership and the lessons…
To be perfectly honest, before I started working at Stern Strategy Group this summer I had no idea what the company did. Okay, I had a vague idea. I knew…
Earlier this summer, Stern Strategy Group celebrated its 30th anniversary with a heart-felt toast from our President Susan Stern, accompanied by Managing Partner – and husband – Danny Stern. The…
Today we reach a major milestone: a transformation of our business strategy, bringing Stern + Associates and Stern Speakers under one umbrella. We are now Stern Strategy Group! Listen to…
In 2015, Stern Strategy Group moved to its new headquarters in Iselin, N.J., opening the door to a bold, bright 30th anniversary year and exciting new chapter in our company’s…
More than ever, customers buy into the people behind a company or product. Your story, expertise, experiences and vision help provide the connection and credibility they crave. This thought leadership is…
We’re just a few months into 2015 and some are already dubbing it the year of the story. The concept of “story” is nothing new, of course. The earliest cave…
Public relations and communications is not about tactics, big wins or expensive ideas. It’s about impact — on client’s businesses, the industries they serve and the people they reach. Susan…
Social media may be ubiquitous within marketers’ personal circles, but as my fellow PR and marketing professionals well know, clients aren’t always as eager to engage with their audiences online…
When I talk to clients about speaking engagements, they invariably bring up TED. It’s natural: TED’s reputation is that it’s a hip, highly stylized and talked-about conference that attracts star…
In our increasingly digital and cost-free world, I frequently get this question from clients when they produce online content: “How can I compete with free?” I tell them they can’t…
Awareness is dead. Kaput. Extinct. No longer relevant. Toast. Finished. And we should not shed a single tear for its passing. For far too long, the marketing communications profession has…
It’s a time for reflecting on the past, rejoicing in the present and looking forward to the future. But how much do we really know about New Year’s? We decided to…
Jobs didn’t just brand his organization: He branded himself to align with the core values of the business, generate excitement around upcoming products and personalize the digital world. He built…
We recently asked ourselves, with childlike wonder, “What’s with all the gobbledygook that slows down progress and understanding? Why does anyone ever use business jargon?” Then we asked kids to…
Brandon Harris shares his experience of ghost encounters while working at Stern + Associates.
Businesses today aren’t looking for products alone; they want information, insight, and guidance to help them make decisions and solve problems. Thought leaders are best positioned to respond to these…
As the mercury soared above 90 degrees, Stern + Associates recently headed poolside for our annual summer outing. The event marked the first agency-wide following the unveiling of our new…
Stern + Associates recently unveiled a powerful new mission statement: “Giving voice to ideas, people & organizations impacting the world.” It’s a mission we’ve lived by for the last 26…
Converging forces are at work, changing the way we address challenges, capitalize on opportunities, and seek and retain customers. Today, growth is no longer singularly tied to promoting brands, products…
The results are in: Stern + Associates has been named one of the Best Places to Work in New Jersey, an award program that identifies and honors the top places of…
At Stern + Associates, we’re proud to connect with the communities where we live and work. Whether it’s helping a neighbor in need, donating to charities or volunteering for a…
Stern’s Cambridge team tests their teamwork abilities up high on the Grand Circle Leadership ropes course. [more]
In the past Stern + Associates has generously come to the aid of people in need all around the world. This time, it’s much closer to home.
“And the winner is…Chris Brown! I’m sorry…Rihanna!” That’s how BET announced – or didn’t announce – its Coca-Cola Viewer’s Choice Award on Sunday night. For anyone who watched it, it was an episode
I’ve been reading – and talking – a lot about how typos and punctuation errors have taken their toll in a variety of instances. Recently, a slew of grammatical errors…
After 25 years, Oprah said goodbye to cable television. We’ve all been impacted by her show in some way, whether it was sitting down to watch it religiously every day,…
A recent Forbes piece offers ten tips for better business writing, with commentary from “Grammar Girl” herself who warns of the danger of using “$10 words” or as my colleague…
I wish I could put my finger on what needs to be done to improve healthcare. Not unlike the great debaters on Capitol Hill, I’m having a difficult time deciding…
The FDA’s Center for Devices and Radiological Health announced 25 steps it intends to take in 2011 [more]
This year, I braved the crowds and headed out bright and early to shop during a rainy, but busy Black Friday. Believe it or not, this was my first shopping…
Forrester Research forecasts that eBook sales will continue to thrive this year, but after 2011 – these devices may be put to bed. Why? They’re predicting more people will turn…
With all this talk of childhood obesity it is no surprise that organic food manufacturers are leveraging the much anticipated “candy holiday” to sell the idea of a healthier Halloween, according…
As inundated as we are with facts and figures surrounding global warming, and its current and future impact on our planet, it is surprising to me that there are still…
In January 1985, I set out to achieve a dual personal goal: end my daily Manhattan-New Jersey commuting grind to spend more time with my newborn daughter and create a…
Design may prove to be just as effective as diet in its ability to help maintain a healthy and sustainable lifestyle according to a recent Architectural Record.com article focused on…
A supporter of environment issues, President Obama continues to educate constituents on the importance of environmental responsibility as he sets the ball in motion for solar panels to be installed…
Rather than taking the usual approach to the summer season – like George Gershwin’s song “Summer Time and the Living is Easy” – this year I decided to tackle a…
Inspiration to Save a Life As I shared in a previous blog post, I was recently inspired by an event that took place at S+A client B. Braun Medical Inc.’s…
As we greet 2010, we are giving thought to the promise and hope of a new year. While 2009 was challenging for most, we are grateful for our colleagues, clients,…
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