As you develop your executive communications and thought leadership plans around sustainability in 2024, consider the following trends and actions.
The current and future employee is now a key strategic audience. To showcase the desirability of employment with a company to both current and potential employees, there are a few big (and growing) key themes to emphasize when planning talent strategy.
B2B firms across industries struggle with a common problem: commodification. A B2B PR strategy driven by thought leadership can help.
Your company may be a powerhouse of innovation, but getting that story told effectively requires a sound plan. Here’s a four-part, questions-based strategy for shaping and telling your company’s story in effective ways.
It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. But it’s hard to deny that recently a lot has been changing – What does all this mean for the media relations component of public relations strategy?
Corporate diversity, equity and inclusion, (DEI) initiatives are more controversial now than previous years. However, they are still widely considered beneficial and necessary by business leaders. Follow these three principles to guide your company’s DEI executive communications strategy, protect the efforts from backlash, and bolster your company’s reputation.
It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. But it’s hard to deny that recently a lot has been changing – What does all this mean for the media relations component of public relations strategy?
The beginning of a new year is a time when many consulting firms release annual research reports and other types of thought leadership on trends, challenges and solutions relevant to the vertical industries they serve.
2023 was a big year for controversies, whether cultural or political, and 2024 will likely be just as tumultuous, if not more so. Whether your company takes a stance or not – and what that stance should be – will be determined by two core questions.
Your organization likely has an interesting story to tell. But the media may not easily see it. This is where thinking in headlines comes into play.
As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility?
Your communications strategy isn’t just a series of silos but an intricate web where what effects one part will impact another. That’s why it’s beneficial to have a “one-stop-shop” communications agency capable of handling most, if not all, of these things. Here are three reasons why.
“We need more leads.” It’s one of the first things we hear from professional services firms looking to partner with us. Over the course of the conversation, we learn of a desire to create and amplify thought leadership, secure more and better media coverage and land more speaking slots at conferences. A common hypothesis is…
Of all the companies and brands we know, our perception of them can often be boiled down to a single word. Are we engaged? Committed? Indifferent? Perplexed? Outraged? Try this quick exercise. In a word, how do you feel about: Apple? Wal-Mart? McDonalds? McKinsey? Exxon? Your local hospital? Your bank? Your credit card company? It’s…
When it comes to designing and executing communications strategies for B2B tech companies, we have numerous tools at our disposal – from social media, podcasts and blogs to media relations and influencer programs and more – to ensure your messages repeatedly reach target audiences. And in what is perhaps one of the most crowded and competitive industries, rising above…
Organizations across industries seek to leverage their research, case studies and broader ideas to drive visibility and impact. We work with many such organizations whose goal is to create and disseminate a body of such thought leadership to establish expertise and attract clients or customers. At Stern we have long prided ourselves on being experts…
Whether your organization needs to weather public scrutiny, build a name for itself or just make a better connection with customers and stakeholders, it’s crucial that you have a “company face.” The “faceless corporation” is a cliché but gets at an important truth: any organization will fare better reputationally if the average person can put…
When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. But it’s also easy to get stuck – whether you’re struggling to grow a social following and increase…
