Maintaining a positive public image is essential for any organization that wants to build brand awareness and reach a wider audience. Public relations (PR) agencies can help you do this by improving your messaging strategy. However, finding the right PR agency to partner with is rarely a cut-and-dry task. Considering the following tips will help…
To find success in such highly competitive markets as those we see today, businesses must establish, carry out, and surveil different forms of public relations strategies. That’s because it’s important to properly communicate to customers, investors, and other stakeholders why they should remain interested in the company. But what exactly is public relations and what…
Jason Wild helps organizations be both performance-driven and customer focused by applying practical design thinking principles.
Jason Wild helps organizations be both performance-driven and customer focused by applying practical design thinking principles.
Jason Wild helps organizations be both performance-driven and customer focused by applying practical design thinking principles.
Jason Wild helps organizations be both performance-driven and customer focused by applying practical design thinking principles.
As we wrap up Earth Month this year (and yes, it’s an entire month, not just one day on April 22), we at Stern are wrapping up another 30 days of special focus on sustainability communications on behalf of our clients. This time of year is always an important occasion to highlight and showcase efforts…
In today’s fast-paced digital world, the news cycle moves more quickly than ever. Just ask the seven-in-ten American adults that report feeling overwhelmed by the quantity of news that comes their way each day. Journalists feel those same pressures, as most report they receive somewhere between 20 and 30 cold PR pitches per day. With…
The media landscape is constantly changing – that much is a cliché at this point, even if it’s true. By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many…
In our second episode of the Minds Worth Meeting podcast from Stern Strategy Group, Randi Caplan, Leader of Marketing and Business Development at Farient Advisors LLC, sits down with host Kenny Conrade to delve deep into the world of executive compensation and corporate governance, sharing the details of her career journey. Listen and watch our…
March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. On that date 90 years previously, Franklin Delano Roosevelt was sworn in as President of the United States. This was a crucial event because Roosevelt, taking office at the…
ChatGPT’s sudden emergence into the limelight was enough to shock the world, giving observers a glimpse of the awesome power of novel technologies. While ChatGPT’s rise was a great moment of success for the brand itself and for the mainstream adoption in AI, the moment had another unintended consequence, as it thrust technology creators and…
Saturday, February 11 is Thomas Alva Edison’s 176th birthday. Edison, inventor of the modern incandescent light bulb, the phonograph and the motion picture camera, among other things that have impacted and defined today’s world, has special relevance for me and for Stern Strategy Group. One of his laboratories as well as his home and burial…
Earlier in my career, when meeting prospective clients, our initial conversations focused heavily on determining communications goals – which at the time seemed an appropriate place to start. After all, the company was looking for a qualified communications partner. So naturally we’d talk about things like where and how to generate more awareness for their…
No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. We sat down with Senior Account Executive, Brian…
There’s a certain paradox in how organizations need to approach ESG communications issues right now. On one hand, 2022 saw somewhat of a backlash against ESG as a concept. The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians…
If you’re a public relations (PR) or marketing professional, you’ve probably heard of ChatGPT, the recently opened AI-powered chatbot built by OpenAI that’s taking the world by storm. But what is ChatGPT, how can it benefit communications professionals, and will it replace our written craft? In this blog post that’s mostly written by ChatGPT, we’ll…
As the future of Twitter continues to be up in the air, many people have been looking for alternative social networking opportunities. One option we’ve noticed is Mastodon, so we took a closer look, so you do not have to. What is Mastodon? According to their website, Mastodon was initially a non-profit open-source project started…
