Last year, more than $332 billion were spent on digital marketing campaigns worldwide, yet few organizations know how to accurately measure their return on that investment. “I’ll let you in on a dirty little secret. Digital ads don’t work nearly as well as their advertisers say they do,” says MIT digital scientist and business analytics expert Sinan Aral, author of…
As artificial intelligence continues to permeate our lives, how can we ensure bias is not being…
As people continue to work remotely, in isolation or with the demands of home life…
Climate change will be the defining context for business this decade and beyond. The long-term…
“Since digital culture became part of our intimate lives, Sherry Turkle has helped us understand our complex,…
The retail industry was trying to adapt to the disruptive effects of online giants like…
How do you know when to trust an organization, individual or piece of news? And how…
How and why are some industry newcomers able to displace well-established giants in record time?…
In a knowledge economy, brainpower has value. And like other assets, it’s worth protecting. Yet,…
Today’s business leaders are trying to adapt to rapid changes in technology, society and the…
We marvel at the new connections enabled by our digital devices. Yet they also create barriers…
Our lives are now ruled by digital devices, screens and cameras that follow us through…
The COVID-19 pandemic is illuminating some hard truths about workplace cultures, leadership and people management,…
What does it take to make a hedge fund a runaway success? Few people can…
The world’s biggest problems – climate change, crumbling infrastructure and declining social services – can…
What are the secrets to achieving what seems impossible – and how can we tap…
Kevin Werbach helps leaders understand emerging technologies so they can identify opportunities, avoid dangers and ensure smooth operations.
The crushing economic disruption brought on by the pandemic has firms across the world reassessing…